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Daiwa

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Feel Alive

Feel Alive.

– it’s that indelible perception of fishing exhilaration and excitement experienced through the five senses which imprints itself in your memory for decades to come

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Man in a blue jacket holding a large snapper

Whether it’s the thrill of connecting to a powerful kingfish at an offshore reef, the sound of a screaming reel as a big snapper heads for cover, or simply watching the sun slowly appear on the horizon as you make your way to a far flung fishing destination - everything we do is to enable the experience of these great moments.

Inspiring and facilitating generational fishing adventures, advocacy for protection of the resource, and creating meaningful and enduring partnerships is the backbone of Daiwa NZ’s commitment to growing and safeguarding the New Zealand fishing experience.

We will continue to evolve to enrich people’s lives through the world of fishing, ensuring that each adventure in New Zealand’s abundant waters is an unforgettable one.

People rigging surfacting rods at the beach

The essence of life’s journey stretches beyond the boundaries of work and day-to-day life and is found in the things that feed our soul and engage and nurture our senses. The lure of nature, the draw of the aquatic world, and the attraction and connection with what they have to offer is what fuels us as anglers.

For Daiwa this attraction, this connection with nature is more than just a part of life, it is our life, and for over 60 years we’ve been driven and inspired to create and deliver anglers the most advanced and dynamic fishing gear the world has to offer.

Fishing gear that will allow you to tackle the diverse and expansive fishing this planet has to offer, and provide you with the ultimate angling experience.

Founded in 1958, DAIWA is rich in history with strong core values that still ring true today.

Consistent evolution of both brand & product ensures DAIWA remains the world leader in fishing tackle design & innovation. A perfect example is the development of the first “Open-Faced” spinning fishing reel in 1965 setting the foundation for the industry we know today.

Daiwa’s technology dominance continues today with the development of NEW materials with specific focus on carbon fibres. DAIWA was the first manufacture to incorporate graphite into both reels & rotors.

2007 saw the most recent evolution of DAIWA’S
raw material development when they introduced
ZAION. A NEW High density fibre that set a new
standard in reel body technology.

2010 saw the development of Z-SVF, a high density
carbon which allowed DAIWA to revolutionise the rod market with some of the lightest weight rods available.

2010 also saw DAIWA introduce the worlds
most advanced “Space Engineering” technology
into the fishing industry - “MAGSEALED”.

Recently MQ and AIRDRIVE design have
cemented Daiwa’s place as the most
innovative tackle manufacturer on the planet.

Man in a black jacket holding a large kingfish

Team Daiwa

Being part of Team Daiwa as a sponsored ambassador is more than just wearing a brand and getting free fishing gear; it's about living a passion for fishing and sharing that excitement with others.

Man wearng a hat and sunglasses holding a large snapper

Daiwa ambassadors are a voice within the fishing community, inspiring and connecting others with their skills, knowledge, and passion - whether it’s through social media, at events, or on the water. It’s about showcasing the thrill of every catch, from the biggest of kingfish to the perfect trout, and encouraging others to pursue their own fishing adventures.

Man wearing a PLB holding a large snapper

With some of the biggest, established names in the
fishing world like Built To Fish TV, and the Lateral line
– and emerging legends such as Extreme Fishing NZ,
Wild North Addiction, Moocher Hunters, and more
– the Team Daiwa crew lives and breathes fishing and love to share that dream with you.

Being on Team Daiwa is not just about
personal achievements but about fostering
a culture of growth and excitement,
and sharing the magic of fishing with the world.

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5 Tips for Summer Surfcasting Success

Summer and fishing go hand in hand, and the beauty of it is that you don’t need a boat to enjoy a rewarding day on the water. Whether you're a seasoned angler or just starting out, surfcasting offers an accessible, enjoyable, and cost-effective way to catch fish while soaking up the great outdoors. New Zealand has over 15,000 kilometres of coastline, along with countless harbours and estuaries, providing an endless array of fishing opportunities that don’t require advanced skills or expensive equipment.

Daiwa: The Search for Fishing Excellence

In the world of angling, there are only a few names that stand out as a beacon of innovation and reliability, one of those names is of course Daiwa. From its humble beginnings to its prominent position in the New Zealand market today, Daiwa has continually pushed the boundaries of fishing technology, offering anglers unparalleled performance on the water.

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Daiwa

Feel Alive.

Team Daiwa

5 Tips for Summer Surfcasting Success

Daiwa: The Search for Fishing Excellence

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